PwC Consumer Sentiment Survey – Summer 2023


According to PwC, consumer sentiment continues to trend in the right direction, even in the face of stubborn inflationary pressures and interest rate rises.

Since last September, PwC’s Consumer Sentiment Index has consecutively improved by over 30 points, from a low of -44. Since then, things have been increasingly positive even with the financial pressure customers have faced. In January, their Retail Outlook showed consumer sentiment beginning to trend in the right direction, improving slightly to -32. PwC’s last survey, taken just after the Spring Budget, saw sentiment climb again, to -25. Now at -13, it’s at its highest point in 18 months. Everything is trending in the right direction, and it could even be argued that sentiment is almost back to normal: traditionally UK consumer sentiment is slightly pessimistic.

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