PWC’s Annual CEO Survey: double down on talent, technology and transformation


PwC’s 26th Annual CEO Survey shows UK CEOs are under no illusions that after a tough few years things are about to get tougher still.

As they deal with challenges such as high inflation, the cost of living crisis and continued geopolitical disruption they are exercising caution and exploring short-term measures to mitigate the impact on their business. But at the same time they are resolutely focussed on strategic investments, specifically in the talent and technology needed to transform their businesses and ensure long-term growth and viability.

The survey reveals UK CEOs are confident the interventions and investments they have planned will keep them on track, help them overcome the immediate challenges they face, and prove successful in creating long-term value.


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