Sopra Steria Next’s Open Innovation Report 2025, in collaboration with INSEAD business school, revealed that UK companies are setting the pace across Europe in partnering with startups to deliver cutting-edge technology solutions. The report paints a compelling picture: 81% of UK corporates now view startups as crucial to executing their AI strategy – the highest figure in Europe.
This isn’t just about intent. The UK is also delivering tangible results. British firms report successful outcomes in three out of every four startup collaborations, significantly outperforming the European average of 65%.
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