Savanta: The essential way to use concept testing to drive innovation success

by Savanta

One thing we have learnt during the COVID-19 pandemic is that understanding current attitudes and behaviours is especially challenging in an increasingly fluid environment.

The complexities of the situation have meant that manufacturers, have since last March, faced the difficult decision on whether research into innovation has continued or been temporarily put-on hold.

The catch is that launching new products requires significant investment, requiring long lead times, and a considerable amount of understanding of your consumer; and this isn’t easy when the environment and behaviours are constantly evolving.

Read the full insight on the Savanta website