After COVID-19 is under control, the WFH and remote working workforce will need relevant information and solutions to adapt to the new normal. Consumers may be seeing less traditional marketing media than before, as they spend more time at home and more time in front of screens browsing online, looking at social media and researching information.
Savanta has written about how thought leadership is one of the best tools available to start conversations with clients and consumers about their most important concerns and topics, right now during the pandemic and beyond.
They explain that now is the time when thought leadership has the chance to broaden the formats of any deliverables, whether it’s using blogs, podcasts, video content, webinars or magazine articles to supplement traditional content.
Read more about this on their website.