As more UK consumers embrace e-commerce, the EY Future Consumer Index on behaviour and sentiment identifies the scale of the pivot to online shopping. By tracking consumer sentiment since April, they have seen consumer behaviour evolve from anxious to adapting. Consumers are proceeding with caution and considered purchasing behaviour. Nearly three-quarters (71%) of UK consumers are concerned about their finances and almost half (47%) say they will spend less this December than last year.
As we enter the critical ‘golden quarter’ of 2020, retailers face a peak Christmas selling period like no other before. To maximise their opportunities, retailers need a thorough understanding of how consumers are making changes to their lives as a result of the pandemic, and the actions they must take in response.
Read the full insight on the EY website