UK consumer values and desires have changed significantly during the pandemic, but affordability gaps still drive purchasing decisions.
In brief
- Values and ideals have changed as a result of the pandemic, driving new purchasing patterns based on social and environmental factors.
- It means that consumers are shopping with a heightened sense of awareness of such issues, but affordability is still key.
- Significant say/do gaps remain with intended behaviours not always translating into actual behaviours.
Successful vaccination programmes and accelerated booster rollouts have given greater hope for a return to normal life, the eighth EY Future Consumer Index (FCI) reveals, with 69% of UK consumers looking forward to a feeling of normality. But ‘normal’ has changed, with consumers now acting with a heightened sense of awareness, not only of possible risks such as new variants but also the wider societal and environmental implications of what and how they buy.
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