Productivity and Sustainability: Are They the Same Thing?

Paul Connolly, MCA Think Tank Director, argues that an emphasis on consumer outcomes and value creation could orientate productivity more convincingly towards sustainability

The term ‘productivity’ can sometimes evoke grim macro-industrial images. Soviet five-year plans were about meeting production targets. Meeting those targets was usually discussed in productivity terms. Of course, coercion, including slave-labour, longer hours, terrible conditions, and the corralling of ever more workers into the system were the true hallmarks of Stalinist planning. Nevertheless, there were productive dimensions in play, such as new plant and widespread electrification.


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