According to Sopra Steria, data visualisation has become an increasingly popular way to make complex data accessible to the masses, but do we need to rethink our scientific approach to data storytelling? Making data not just understandable, but truly felt, could allow us to enable deeper connections between data and people—paving the way for more meaningful, empathetic decision-making.
Data Visceralisation (DVx) is an innovative approach to data storytelling which places greater importance on both the experience conjured by the data, and the experience of the human behind the data.
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