Liz Ajayi, PwC

Innovation Consultant of the Year

Liz is a senior manager in PwC’s AI & Robotics practice. Her flair for innovation can be traced back to her teenage years in Nigeria, where she ventured into culinary arts, conjuring up creative snacks, and selling them to fundraise for charity. Old habits die hard, so it’s no surprise that she has since forged a career centred on innovating with technology.

Liz is one of PwC’s most enthusiastic, inspiring and conscientious consultants. Driven by a sense of purpose and desire to use technology as a force for good, she has recently created the firm’s Local Government Robotic Process Automation (RPA) team, with the core purpose of driving better outcomes for citizens.

Liz was quick to recognise the value automation could deliver for councils when much-needed resources were being redirected to COVID-19. In just months, she mobilised and led teams to deliver RPA projects across four councils, helping them respond faster to the needs of residents during a time of heightened demand. One such example was North Lanarkshire Council, where Liz led the implementation of 10 robots creating capacity for the council to respond faster to residents and improving processes in areas such as free school meals and crisis grants.

Liz has outstanding entrepreneurship, technical prowess and business acumen. She is also passionate about diversity, believing it fosters innovation. As an ethnic minority and female in technology, she recognises that the industry isn’t nearly diverse enough yet, and is determined to play her role in changing that. She is working with PwC’s technology consulting leadership to attract more women and BAME talents into PwC, inspiring them to reimagine career possibilities in AI and technology.