Simon Kucher and Partners: Avoiding Price Pressure: 3 Tips to Negotiate Successfully With OEM Buying Centers

by Simon-Kucher & Partners

During negotiations with original equipment manufacturers (OEMs), automotive suppliers are under immense pressure to gain an edge over their competitors. To achieve this, suppliers have to ask themselves three questions: How are purchasing decisions made, who makes them, and which criteria are important? Learn how to draw the right conclusions from the answers.

Price pressure is a very important topic for automotive suppliers. As our recently published Global Pricing Study (GPS) found out, more than 80 percent of the surveyed automotive companies believe they have experienced greater price pressure in the last two years. And this number has been at such a high level for the last couple of years – record-breaking numbers especially compared to other industries.

Read the full article on the Simon-Kucher & Partners website.