ChatGPT: unleashing efficiency or concern?


In today’s fast-paced and data-driven business landscape, decision-makers are seeking innovative tools to enhance their operating processes – and ChatGPT has opened a new door by providing a unique platform for businesses to tap into the power of artificial intelligence (AI). The free and easily accessible nature of the model has led to its popularity skyrocketing – with over a billion users estimated; it has become the fastest-growing consumer application in history (Reuters, February 2023).

Surveying 1,000+ UK business decision-makers last month via our UK Business Tracker, almost three-quarters (72%) reported familiarity or usage. Of those who engage, usage is much higher with decision-makers in medium and large businesses (49%) compared to their smaller counterparts (26%).

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