EY: COVID-19 – QUICKENING THE PACE OF CHANGE IN MEDIA

by EY

The COVID-19 pandemic and resulting lockdown measures caused a significant uptake in streaming services and a rise in digital adoption, and also placed increased pressure on traditional media services. Almost a fifth of households, 19%, say the pandemic has irrevocably changed their TV consumption habits. This trend is even more pronounced among the younger generation of 18-24 year olds, with 23% agreeing their habits have irreversibly changed.

Read the full insight on the EY website