Lessons learned from the marketing community to attract, nurture and retain talent

Marketing as the new growth engine


Like many sectors, the marketing and communications sector is experiencing major challenges in attracting, nurturing and retaining talent.  Statistics and commentary on skills shortages, capabilities gaps, churn and dramatic salary increases have been widespread.

The Observatory International recently met with senior representatives from ISBA’s membership to discuss these issues.

This article builds on that conversation to highlight key initiatives to attract, motivate and retain employees.

During the pandemic the Marketing function achieved increased recognition for its role in supporting brand and business growth.  Yet at the same time there was a growing tension between Marketing being perceived as a force for good to drive change and responsible consumer choices vs being perceived as a driver of excess consumption and waste.


Read more about this on their website.