Observatory International: Modern Marketeer Capabilities

by Observatory International

Understanding our capabilities, resources and relationships as marketeers has never been more important. Danny Hill, Regional Managing Partner for Greater China and South East Asia at The Observatory International, explains.

Our news feeds and inboxes are becoming increasingly full of articles, research and commentary on what marketeers should do, how they should react and what they should prioritise in the wake of the pandemic. Marketeers will potentially face the challenge of their careers in sifting through the shifting signals and behaviors of consumers to position and steer their brand. As we prepare, predict and brace ourselves for whatever the “new normal” brings us, it’s an opportunity to reflect on whether we have the right capabilities, resources and relationships in place to be the fit and healthy marketeers for the future.

Read the full insight on the Observatory International website