The battle for price: How leadership can unlock the potential of their negotiation teams


With predictions of a global recession and the current cost of living crisis taking its toll, many industries are facing enormous inflationary pressures, drawing buyers and sellers into inevitable conflict. Now more than ever, teams need to follow a robust and rigorous planning process for their upcoming negotiations.

Vince Brook from The Gap Partnership:

” As I penned the title for this thought piece, I couldn’t help but check the definition of “battle” when used as a verb, which came up as “to struggle tenaciously to achieve or resist something”. This seems to fit the circumstances well with buyers and sellers, who continue to grapple with inflationary pressures, polishing their steel gauntlets and drawing down their visors ready for battle, as a seemingly inevitable conflict of interest draws them into negotiations.”

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