Chloe McDonald, North Highland

Thought Leader Consultant of the Year Finalist 2019

Chloe is a change management specialist at North Highland UK. Working within the People and Change practice, she has spearheaded the study and application of behavioural insights to strengthen North Highland’s change management approach, as well as developing her own points of view on solving client problems using behavioural science.

She believes that nearly all business challenges are related in one way or another to undesired human behaviour, and that they can be solved, in part, by better understanding what influences and nudges people to behave the way they do. She has endeavoured to take an academic subject and turn its findings into something that is accessible and practical for those working in the business and management world. Her particular strengths are:

  • Translating theories and knowledge from the field of behavioural science into practical recommendations that help solve her clients’ business challenges
  • Making the complex simple by designing clear and structured behaviour change strategies for UK government clients delivering large-scale transformation programmes
  • Developing frameworks and sharing points of view to help fellow consultants apply behavioural insights to their work and change behaviour at scale for their clients.

Her work in this area has led her to become a public speaker on the topic, presenting her approach to behaviour change at the ‘Association of Change Management Professionals’ annual conference in Las Vegas in March 2018. She presented her approach for using behavioural science to maximise engagement at a ‘Change Management Institute’ London chapter in October 2018.