In the Hot Seat: Martin Cresswell, iMPOWER

iMPOWER are a public sector consultancy. They use behavioural insight to understand how and why citizens and institutions act the way that they do. Working with the public sector and its partners, they use this insight to co-design sustainable public services that manage demand and improve outcomes, with staff and communities at the heart.

In the first of a new series, Paul Connolly, MCA Deputy Chief Executive, interviews iMPOWER Chief Executive Officer, Martin Cresswell. Topics include Brexit, local government, the NHS, public service reform, demand management, consulting and the world of digital.

For more information on iMPOWER, visit their member directory page here