Digital Workplace Group with The Estée Lauder Companies

Change and Transformation in the Private Sector

Digital Workplace Group (DWG) provides independent, high-quality advice and practical hands-on support for digital workplaces and intranet practitioners. 20 years of benchmarking and research experience provide the foundation for DWG’s work, and a focus on data and real-world examples keeps this relevant and useful.

A unique strategic partner to its clients, covering all aspects of the evolving digital workplace industry through its services, DWG is a niche consultancy with a deep subject matter expertise. All DWG consultants were previously practitioners in the field of intranets, internal communication and digital workplaces and can therefore build an authentic relationship with the client, based on empathy and trust. The consultant has been in the same shoes as the client and knows the nuances and subtleties of steering a project of this nature through in-house.

DWG clients rely on our consulting services for assisted decision-making, as a source of ideas, and as the basis for powerful interactions and knowledge-sharing. Clients often engage this service alongside DWG Membership, and even in tandem with DWG Benchmarking, to provide a useful baseline before a consulting engagement, and allowing progress to be measured after project completion.

DWG’s strapline is “Don’t Journey Alone” and consultants endeavour to realise project or programme benefits through sharing knowledge due to long standing relationships with clients, often over a number of years, building a client-side knowledge base and supporting behavioural and incremental change, which is sustainable.

DWG has such a relationship with The Estée Lauder Companies (ELC). ELC manufactures and markets skincare and beauty products across 150 countries. It owns a range of well-known brands and operates throughout three main geographic regions: Asia/Pacific, EMEA, and The Americas.

ELC needed a technology platform that would connect and engage its large, diverse, global employee-base. Strategically the requirement was to help create a global ELC culture, through better communication and an improved employee experience – offering a single-entry point or ‘digital front door’ which would allow employees to access all the applications and systems they need to do their work.

DWG was engaged to help ELC choose, implement and maintain an ‘elegant and beautiful’ digital workplace in line with their brand, allowing employees quick access to news and practical information to help them do their jobs effectively. The new site needed to give employees a consumer-grade experience – comparable to those they enjoy outside work.

Through partnering with the teams at ELC to focus on creating content written for employee needs, ELC has created content that engages the employee – structured in a way that increasingly makes it easy to find. Metrics are improving month on month and the site is fulfilling its principle to deliver a beautiful, high quality, experience – consistent with the ELC enterprise brand.

View the Digital Workplace Group profile in the MCA Members Directory.